|From Screen Gem catalog.|
Shock Theater! (or Theatre, if you like)
In 1957 Universal made the decision to release 52 of it's horror movies in a package called SHOCK! It was part of a deal made with Screen Gems. (They also sold packages of other genres.) The idea was to syndicate these movies, and share them on television.
It was an important moment, as it allowed these movies to be more easily accessed by a new generation of potential fans. Like the young kids that never got to see these movies the first time around. Also those that remember seeing these movies in a different time. It was a chance to be taken back to their youths.
Among this package of movies was Dracula, Frankenstein, The Wolf Man, The Invisible Man, and The Mummy. Most of what would be called the Universal Monsters. (Obviously Creature from the Black Lagoon was still a too recent movie for them to offer up.) Also many of the sequels were also offered up. And other interesting films, like The Black Cat.
And then in 1958 a second batch of 20 movies were released. SON OF SHOCK. It included more of the Universal Monster sequels, including Bride of Frankenstein.
It all created quite a stir with TV viewers, and inspired new merchandise and new media.