Friday, July 31, 2009

Girls just wanna have fun, win the game, and make a bigger profit

And they do.

Contrary to popular belief, a new article in the NYTimes highlights a trend among youth sporting events--girls events tend to draw more crowds and bring in more revenue than boys events.

The article is comparing traveling teams and tournament sporting events, where a number of groups noted that girl's event were more likely to draw parents (and therefore revenue) then boys sports.


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